Why your business should enter awards
Standing out from the crowd is tough in a world where people have more competition than ever for their attention.
Award-winning communications agency Osborn has a strong track record in enabling clients to gain recognition for their efforts.
Between September 2021 and December 2022, 100 submissions produced by the Osborn team have resulted in finalist placings, 21 led to our clients taking home silverware.
We firmly believe that the recognition you can gain through an awards competition can make a big impact.
Business competitions offer strong marketing opportunities, as being named a finalist gives you the chance to generate PR and publicity purposes, while aligning your brand with other successful companies.
The team at Osborn Communications are experienced in supporting clients through the award process, identifying their strongest opportunities to meet the category criteria and outperform the competition.
Here are our top reasons for putting your company forward for a business prize:
Greater brand awareness
Winning or being shortlisted for a business award raises awareness of your company and its products or services.
With targeted business development activity around the awards, this can lead to increased sales and revenue.
Winning a business award boosts your company’s credibility and reputation.
Everyone likes to be associated with winners, so success can make it easier to attract new customers and partners.
Winning a business award can be a great way to motivate your employees and boost morale, which can lead to increased productivity and innovation.
It is natural for people at the top to be cynical but many of the core people at your company will be proud to see their employer make a difference.
Enhanced marketing materials
Winning a business award provides valuable marketing materials that you can use to promote your company, such as press releases, case studies, and testimonials. Award competitions from the Chambers of Commerce are promoted to members while local news titles build in editorial coverage to their campaigns.
Access to new networks
Winning a business award can give you access to new networks of potential customers, partners, and investors. This can help you to grow your business.
There are other factors to consider. The investment needed to enter begins with either tasking a colleague to produce the entry content or enlisting an expert agency for support.
You will also need to budget for tickets for attending the event, to network as well as learning the result.
And there may well be travel, accommodation and drinks to pay for.
Time is also an investment. You need to find the space to prepare your best entry and be prepared to go again if you are unsuccessful, having learned from any feedback available.
For some, it is natural to go again or push for further excellence even after a victory.
While for others, attending an awards night is not about winning or losing but connecting with others around your common goals.
Who knows, you may be sat next to your next client, key supplier or winning hire.
If you are considering entering a business award, be sure to do your research and choose an award that is relevant to your company and its goals.
Get in touch with us to see how we can help.