The key PR tactics every business should know about

The key PR tactics every business should know about

When you think about PR, what’s the first thing that springs into mind? Most likely the good old press campaign. Many people know about the benefits of getting coverage in a publication that’s read by clients and peers, but what are some of the tactics SMEs use to...
What’s the difference between PR and advertising?

What’s the difference between PR and advertising?

One of the questions the Osborn team most often come across when we’re running media and PR workshops around the West Midlands is: ‘How does PR differ from advertising? Isn’t it all just the same thing?’ Traditionally, there’s always been a fine line between the two,...
How to take better pictures for your social media

How to take better pictures for your social media

Blend together some random office snaps, a few outdated stock images, the occasional poorly-lit product shot and the odd motivational quote, and you’ve got a perfect recipe for an inconsistent and unprofessional-looking social media profile. Here at Osborn, it’s our...