by Chris | Oct 30, 2024 | Insights, News
When you think about PR, what’s the first thing that springs into mind? Most likely the good old press campaign. Many people know about the benefits of getting coverage in a publication that’s read by clients and peers, but what are some of the tactics SMEs use to...
by Chris | Oct 25, 2024 | Insights, News
One of the questions the Osborn team most often come across when we’re running media and PR workshops around the West Midlands is: ‘How does PR differ from advertising? Isn’t it all just the same thing?’ Traditionally, there’s always been a fine line between the two,...
by Chris | Oct 21, 2024 | Insights, News
Blend together some random office snaps, a few outdated stock images, the occasional poorly-lit product shot and the odd motivational quote, and you’ve got a perfect recipe for an inconsistent and unprofessional-looking social media profile. Here at Osborn, it’s our...
by Chris | Oct 17, 2024 | Insights, News
There isn’t a business or sector that can’t benefit from a well-crafted schedule of content. For some brands, content alone – whether in the form of words, pictures or videos – drives the vast majority of sales. UK-based online bank Monzo and fitness brand Gym...
by Chris | Oct 4, 2024 | Insights, News
The Midlands has always been a hotbed for business success. The heritage of Jaguar, Cadbury, Boots, Aston Martin, Marston’s Brewery and Next are testament to that. Leading international brands such as HSBC have taken up prominent central sites in Birmingham, a city...