by Lara | Jan 8, 2026 | Insights
Public relations has always played a key role in helping B2B business to explain what they do, build trust and protect their reputation, but this year, PR is about to become even more significant. From the rise of artificial intelligence-driven search to growing...
by Lara | Dec 30, 2025 | Insights
One of the most effective ways to understand how visible and influential your business really is comes down to a single metric: share of voice. Understanding your share of voice and how it ranks next to that of your competitors can reveal whether you’re leading the...
by Lara | Nov 20, 2025 | News
Leading Midlands PR agency Osborn Communications has been featured as a case study on the website of Staffordshire-based Alexander Accountancy, highlighting the successful partnership between the two businesses. Since launching in 2020, Osborn has grown from a single...
by Chris | Nov 20, 2025 | Insights
For business to business (B2B) companies, earning media coverage is just the beginning. One of the many benefits is when you receive high-authority backlinks from a media brand that can boost your domain rating and improve search rankings. High-authority backlinks are...
by Chris | Nov 20, 2025 | Insights
In the crowded modern business to business (B2B) marketplace, trust and authority are not built through self-promotion alone – thought leadership content can increase your credibility. While many companies focus their public relations efforts on product launches...
