Why thought leadership content will build B2B authority

Why thought leadership content will build B2B authority

In the crowded modern business to business (B2B) marketplace, trust and authority are not built through self-promotion alone – thought leadership content can increase your credibility. While many companies focus their public relations efforts on product launches...
Why is your LinkedIn company page losing followers?

Why is your LinkedIn company page losing followers?

Building the followers for your LinkedIn company page takes time so what do you do when you see the follower count drop? As a leading PR and news agency which helps clients build their social media audiences, we know LinkedIn is an essential engine for connecting with...
Use AI strategically in company news

Use AI strategically in company news

Our director Chris Leggett spoke recently to an audience of business owners and marketing managers on the best ways of using artificial intelligence (AI) tools to create engaging, authentic company news. Chris was among a panel of experts to brief the audience on key...