How to turn news coverage into high-authority SEO backlinks

How to turn news coverage into high-authority SEO backlinks

For business to business (B2B) companies, earning media coverage is just the beginning. One of the many benefits is when you receive high-authority backlinks from a media brand that can boost your domain rating and improve search rankings. High-authority backlinks are...
Why thought leadership content will build B2B authority

Why thought leadership content will build B2B authority

In the crowded modern business to business (B2B) marketplace, trust and authority are not built through self-promotion alone – thought leadership content can increase your credibility. While many companies focus their public relations efforts on product launches...
Why is your LinkedIn company page losing followers?

Why is your LinkedIn company page losing followers?

Building the followers for your LinkedIn company page takes time so what do you do when you see the follower count drop? As a leading PR and news agency which helps clients build their social media audiences, we know LinkedIn is an essential engine for connecting with...