Your website news section could be the game-changer your business has been overlooking – that is the message from a new podcast featuring Osborn Communications and award-winning partners VOiD Applications.
In a new episode of the Into the VOiD podcast, our director Chris Leggett joined hosts Chris Carter and Neil Cooper to reveal how a well-managed news section can drive long-term success for businesses of any size.
In the first guest appearance in the Into the VOiD series, Chris spoke to Chris and Neil about the engagement and impact which businesses can generate by sharing their news updates on a regular basis.
Award-winning Osborn, which Chris founded in 2020, has produced successful digital, PR and marketing work for a range of organisations, including market-leading industrial clients, retail and logistics companies, business lenders and training firms.
VOiD Applications works with a diverse client base of businesses to transform their online presence, increase leads and boost sales through services including web design and development, application design and development, SEO and marketing services as well as branding and design.
As well as being on YouTube, you can listen via Apple Podcasts.
The strategic power of news content
Chris Leggett said: “Many businesses treat their news section as an afterthought, but it’s actually one of your most powerful tools for SEO, building trust, and demonstrating growth.
“Unlike fleeting social media posts, news content on your website creates lasting value that search engines love and customers rely on.
“We have worked with VOiD Applications over several years, sharing news of the progress of their business and supporting them with award applications which have scooped them deserved recognition.
“It was an honour to be invited on to the Into the VOiD podcast for a discussion which covers essential questions every business owner should consider: What actually qualifies as news for your company? How often should you be posting updates? And crucially, how do you avoid the common pitfalls that can actually harm your online presence?”
From planning to execution
Speaking with Chris and Neil about their experience of website design and digital marketing, Chris shares practical strategies for creating engaging content that resonates with your audience, including “easy wins” that any business can implement immediately.
The conversation also tackles the challenge of content oversaturation, knowing when you’re posting too much and how to maintain quality over quantity.
Neil Cooper said: “Thanks to Chris Leggett for taking the time out to appear on the podcast and talk all things shop about content creation.
“Listen in to explore the ways, news and blog content directly supports your SEO, shapes your public profile, and builds trust with your audience. From feel-good news, case studies to team wins, we explore what truly qualifies as ‘news’, how to plan effectively, and how to avoid common pitfalls.”
Whether you are a start-up looking to establish credibility or an established business wanting to maximise your digital presence, this episode offers actionable insights you can apply today.
Ready to transform your digital strategy?
The overall message from the partners is: don’t let your news section remain an untapped resource.
Your website news section is not just about sharing updates, it is about building authority, improving search rankings and creating meaningful connections with your audience.
The question you should ask yourself is is not whether you can afford to optimise it but whether you can afford not to.
Watch the full episode to discover specific strategies for leveraging news content, expert tips on content planning and scheduling, and learn how to avoid the mistakes that keep many businesses from reaching their full potential online.
If you’d like support writing engaging news content to reach wider audiences, then please get in touch. We have more than 50 years’ combined experience in corporate communications and work with many clients to document their company’s success and raise their profile.