Members of a leading West Midlands business group were give advice on how they can use their company website content to generate new opportunities in a session by Osborn Communications.
Representatives of the Black Country Chamber of Commerce Platinum group, made up of leading employers across the region, joined the webinar by director Chris Leggett entitled “Making Sure Your Company Website Shares Your Good News”.
The morning session with the group came after Osborn was invited to share best practice having been named start-up business of the year by the Black Country Chamber of Commerce.
The Osborn presentation covered the scenarios which lead businesses to improve their digital content, research on the importance of websites to customer decisions and the positioning of online in the marketing mix.
Covering areas for businesses to consider with practical advice on setting priorities, the webinar on March 3 also looked at online content in the customer journey and gave delegates effective strategies to take the next steps.
Chris Leggett said: “It was a pleasure to be able to speak to such a distinguished group about the opportunities available to businesses looking to turn their company website into a genuine asset in their communication with key audiences.
“Research shows 75% of consumers admit they judge businesses’ credibility based on their website so it is increasingly important that each company uses their site to its full potential.
“News can promote successes and be used to grow media engagement and social media audience growth but we help clients and marketers make use of all the sections on their website to provide rich, engaging content which helps them to sell and achieve other goals.”
To find out more about the Black Country Chamber of Commerce click here
To hear more about how Osborn can help your business sell through sharing good news, get in touch.