Whether you have a member of staff writing your own press releases or have enlisted an external partner to take on the responsibility, it can be dispiriting when the content does not appear in media publications.
If you are writing a press release for your business, you are representing your organisation so it is important to get it right.
Appearing on a trusted news platform enables you to reach thousands of people who would not otherwise know about you, award-winning Osborn explain.
If your small business doesn’t have a social media presence, you may be missing out on significant benefits for your brand.
No matter what size or sector, we believe every business has a story worth sharing.
Having a news section on your website is an important part of creating an engaging and informative website.
If your business needs a creative spark to tell its story, a creative agency can help you grab people’s imagination.
Award-winning communications agency Osborn has a strong track record in enabling clients to gain recognition for their efforts.
Given the rapid change made in the last 30 years since the internet revolutionised media and communication, AI is clearly going to be adopted as it evolves.
Did you know that it can take a visitor to your website less than a second to form an impression of your business? We provide expert tips for improvement.
Here are some top tips from Osborn Communications to implement when choosing images to accompany your press releases.
"Excellent service and well interpreted brief. Great communication and service. Thank you for your support to help us create a website suitable to reach our target audience!"
"Having worked with Chris and his excellent team for almost two years, I can thoroughly recommend Osborn PR. They are extremely knowledgeable and are a great asset to any business.
"As a web designer, I am often asked for recommendations and it is fantastic to be able to recommend Chris and his team, knowing that they will provide well thought out and insightful recommendations to help businesses to achieve their goals.
"If you need some expert advice on marketing and PR then speak to Osborn PR."
"Working with Osborn has been brilliant for the Creative Scale Up Programme because as a small business, they really understands how important it is to promote and champion some of the great work being undertaken by this community, particularly creative sector businesses many of whom have been quite adversely affected by the pandemic.
Chris makes a point of really getting to the heart of what the brief is, ensuring that the finished product completely reflects the story that we are looking to tell."
"Osborn have a sharp eye for creating content that appeals to publishers and editors alike. They also have a contact book which would be the envy of many journalists. We found Chris engaged positively with our brief, and provided excellent advice and feedback. The results were outstanding."
"Chris is a brilliant PR professional to work with. He has got our business numerous pieces of coverage which we wouldn’t have been able to get otherwise! We’d highly recommend a chat with Chris!"
"I thought my business story would not be appealing but Osborn found a great angle. Within a day of distribution I had secured a fantastic article on my local digital news website. I thoroughly recommend using Osborn."
"We’ve had a great experience working in partnership with Osborn. Their critical thought when approaching projects is refreshing and they have demonstrated great flexibility as well as being able to get tone of voice ‘just right’. Would definitely recommend – Chris removes the ‘smoke & mirrors’ from PR and focusses on delivery!"
"Chris was a pleasure to work with - proactive, thoughtful, polite and hardworking. We got a good amount of coverage for our festival that we definitely would not have got without him. Would definitely recommend, and use again!"
"We have worked with Chris and the Osborn PR team since 2020 and have experienced an extremely professional service. Osborn have helped our business gain more exposure through written and broadcast media. More recently, they have also helped Aspire gain recognition and success with numerous business awards."
"Osborn were great to work with. I was really pleased with the service he delivered, and the press he garnered. I would highly recommend working with Osborn, who offer tailored advice and work for all sizes of business and sectors."
"We have used Osborn PR to assist with marketing and PR projects. Their team have a wealth of knowledge and experience and their services are very good value."
"Osborn Communications really took time to get to know our business and how best to support us with our PR needs. They have produced a number of high quality releases for us and we look forward to working with you on an ongoing basis! I would highly recommend for all your PR needs!"
"As a community interest company, we benefitted from strategic planning and practical support over the media release that launched our new project. Getting a quality piece of content, rich with media, out to varied news publishers helped get us the coverage we were hoping for."
"Very knowledgeable across a number of specialisms. They provided helpful, practical and insightful recommendations that shaped our LinkedIn strategy. This support was very much appreciated and valued. "
"Osborn Communications have really impressed us with their creativity with their other clients and this was reinforced with the fresh ideas and strategic thinking it brought to the pitch earlier on this year. We are really excited to see what can be achieved by working together."
"I was so pleased to work with Osborn. We had a chat about my business and what we were trying to achieve with the Birmingham Film Market and after a couple of emails tweaking the release it went off. I really didn’t think we had much chance of a pick up but through their contacts and hard work within two days we were featured in one of the top trade publications. Such great experience all round and I would highly recommend Chris and Osborn PR."
"A professional and flexible service! After a few date changes for publishing the article, they organised it easily and achieved press coverage without a hitch. Many thanks!"
"Osborn guided us expertly through a challenging time for events and went above and beyond to secure us the coverage we needed. Looking forward to working together more in the future."
"Osborn provided expert support around the launch of a new training academy for the West Midlands. The result was a high profile event with VIP attendees, which gathered lots of valued editorial coverage and provided a boost to all those who had worked so hard to bring it together."
"Osborn produced a superb piece and within a week of submitting it to varying publications, succeeded in getting the article into my number one choice, the UK’s largest regional paper. Absolutely delighted with that result! I’ll definitely be using your services again."