With over 70 million businesses and one billion members worldwide, LinkedIn is far more than a job board, it’s the world’s leading professional networking platform. It’s a place where users share their achievements, raise their profile and connect with like-minded individuals.
The question is, why does your company need a LinkedIn page and how do you make the most of it?
At Osborn Communications we specialise in helping businesses like yours build and maintain a LinkedIn presence that gets noticed. From crafting compelling content and developing a tailored strategy, to managing your page day-to-day company page, we can handle it all, so you can focus on running your business.
Your digital shop window
Just like a company website, think of your LinkedIn company page as a shop front open 24/7, visible to potential clients, partners, investors, and future employees. It’s one of the first places people look when researching a business, and first impressions count.
A well-managed LinkedIn presence allows you to:
- Showcase your services, values, and company culture
- Build credibility with potential customers and suppliers
- Attract high-calibre candidates
- Position your business as a leader in your industry
Osborn has helped a financial services firm revitalise their company LinkedIn page by creating regular, engaging content that showcases their services, people and impact in the wider community.
As a result, the page has grown to over 600 followers in a six month period and regularly achieves between 400 and 1400 post impressions and high levels of likes, comments and reposts from employees.
Amplify your reach
Your employees are your most powerful advocates. A company LinkedIn page gives your team a platform to share, comment on, and celebrate business updates, turning every team member into a brand ambassador.
When employees engage with your content, your reach multiplies organically. A post shared by an employee drives 5x more engagement 2.75x higher reach than a company LinkedIn account.
What to share
The most successful LinkedIn pages share original content that informs, engages, and generates conversation. Here’s what works:
Company news
Award wins, significant milestones, business growth, events and client achievements all help paint a compelling picture of your company.
We created content to boost LinkedIn engagement around an important industry trade show for a family manufacturing firm.
By posting original content to promote their presence at the show, as well as problem solving posts to showcase their strengths as a business we saw post impressions exceed 4,000 over a four-week period, with content posted on the day of the trade show hitting more than 2,300 impressions.
This helped to encourage foot fall and raise the profile of the company during a crucial time.
People-led content
LinkedIn’s algorithm rewards original, human content. Team spotlights and employee achievements consistently outperform purely promotional posts. Show the human side of your business.
Thought leadership
Commentary on industry trends, and genuine insights position your brand as an authority and keep your audience coming back.
Solving problems
Speak directly to your audiences’ challenges. What problems can you solve? How do you make your clients lives easier? Content that addresses pain points drives engagement and generates leads.
Make use of additional LinkedIn features
Newsletters, video content, polls, and blog posts all offer additional ways to engage your audience and showcase your expertise. A varied content mix keeps your page dynamic and relevant.
Let us take the stress away
Managing a company LinkedIn account effectively takes time, strategic thinking, and consistent effort, and that’s where we can help.
Get in touch with us today and find out how we can support your company LinkedIn strategy.