In today’s competitive financial landscape, business lenders face unique challenges in reaching potential borrowers yet PR and targeted content writing can unlock new opportunities.
Unlike traditional banks with widespread brand recognition alternative finance providers, who step in when mainstream lenders pass over opportunities, simply do not have the big budgets to shout the loudest to reach the small and medium-sized businesses that could benefit most from their services.
Beyond corporate speak: the power of real stories
At Osborn Communications, we have developed a distinctive approach that sets us apart from competitors who focus solely on corporate messaging.
We work with a number of finance providers, who lend money to businesses unable to get finance from high street banks and loan companies.
While others create content about the “big picture,” we recognise that SME owners respond to authentic stories they can relate to.
Already this year we are working on a case study for the media on a manufacturing business which has received a loan to buy a new piece of kit to bring work in-house having approached the lender after spotting a funding story on a similar business in the media.
Successes like this come from our methodology, which centres on people-first, story-led content that showcases the tangible impact of business funding.
By amplifying the voices of diverse business owners, many from economically challenged backgrounds, we create compelling narratives that resonate with both potential borrowers and media outlets.
Business titles and general news brands like featuring businesses, many under the radar of regular media coverage, who have received investment to invest in equipment, premises or job creation, all aiding the economy.
Proven results for finance providers
Our track record speaks for itself. One client has clocked up more than 30 target news appearances in three months, including features in The Manufacturer, Business Live, and numerous regional business publications.
During the same period, another client in a similar sector achieved comparable levels of coverage spanning from Yahoo Finance to local business platforms.
These are not vanity metrics. When our finance provider clients appear in the media, it consistently triggers new inquiries, increases in website traffic, fresh approaches and online applications from target businesses and introducers.
Who we support
Our expertise serves a variety of financial organisations:
- Community Development Financial Institutions (CDFIs) and not-for-profit lenders
- Local investors representing major funders like Lloyds Bank, Tata Steel, and the British Business Bank
- Regional public sector growth services providing access to finance for start-ups
- Grassroots grant programmes focused on job creation and economic development
Our unique value proposition
What do we do that is different? While competitors focus on corporate messaging that often misses the mark with small business audiences, we deliver:
- Media know-how centred on relatable, human-interest stories
- Content that documents real lending successes in the borrowers’ own words
- Wide distribution across print, digital, and broadcast channels
- Content which can be shared across the client’s own channels, including website, company social media account and colleagues’ LinkedIn accounts
- Strengthened connections with local business communities and investment networks
Client testimonials
“The team have been really helpful and friendly and more importantly have helped us to achieve a huge amount of PR in national, local and trade publications. They have made the process very easy for us which has allowed us to carry on with the day job.” – one lender client.
“A pleasure to work with. Spent time understanding our PR needs and nothing is too much trouble. We look forward to continuing to work with Osborn to increase our brand awareness. Highly recommend to any business.” – another finance provider.
Ready to reach new audiences?
If you work in marketing for a business loan provider or growth support service and would like support with building or improving your company’s reputation, we can help. Osborn’s clients benefit from our years of experience generating positive content for different audiences. Drop us a line to book in a chat.