When a manufacturing business approached Osborn Communications to raise their profile following a management buyout, the owners were unsure whether their achievements could cut through.
With limited marketing experience, they needed a partner who understood their story and could help them build visibility, credibility and recognition, both within their industry and across the region.
Osborn Communications, an agile PR agency launched in 2020, responded by combining journalism instincts with corporate communications expertise to deliver a targeted, cost-effective profile-raising campaign.
When it comes to working with manufacturers we have a core approach to generate maximum success:
- Generating consistent media coverage through strategic press releases about new products, contracts, expansions, or innovations, maintaining regular visibility in trade publications and local business media to keep the company top-of-mind for potential customers.
- Building industry authority by positioning company executives as expert voices through targeted media interviews, industry publication articles, and speaking opportunities at trade events, establishing credibility within the manufacturing sector.
- Creating integrated digital PR campaigns that combine traditional media outreach with social media engagement, SEO-optimized content, and online community building to reach both B2B decision-makers and end consumers across multiple touchpoints.
Drawing on the team’s track record in strategic communications, Osborn began by shaping the company’s compelling turnaround story – from near closure to expansion and success – into powerful press releases, features, award submissions and even radio news segments.
A core focus of the campaign was to build external credibility. Osborn implemented a media relations strategy that secured 25 pieces of coverage in just four months, spanning regional business press and manufacturing trade publications.
The storytelling extended into award writing. Osborn’s expertise in this area led to two major award wins, two highly commended achievements and further finalist placings still pending.
The agency also supported the company’s successful application for a prestigious award for exporting, an accolade that once felt out of reach for a business that had faced an uncertain future just five years earlier.
Their success ultimately led to an invitation to go behind the most famous front door in not only London but also the UK to join a prestigious political event.
By blending earned media, digital content and award recognition, Osborn enabled a previously under-the-radar manufacturer to emerge as a recognised name in its sector.
The campaign was delivered with efficiency and sensitivity, ensuring that the founders, who were new to working with an agency, were informed throughout.
This project illustrates Osborn Communications’ belief that impactful PR is not the preserve of large corporates.
With the right support, even manufacturers with limited budgets and resources can achieve national recognition, connect with target audiences and build long-term reputational value.
Through a collaborative and strategic approach, Osborn is helping manufacturers tell their stories and lead the conversation in sectors where their voices have too often gone unheard.
Want to learn more about optimising your media strategy? Contact our team of specialists today.
If you’d like support with building or improving your company’s reputation, we can help. Osborn’s clients benefit from our years of experience generating positive content for different audiences. Drop us a line to book in a chat.