A clinic specialising in holistic wellbeing therapies has benefitted from marketing advice from Osborn Communications to support its expansion plans.
On behalf of Walsall Business Support, which provides financial support to local businesses looking to generate growth, the communications agency carried out an audit for At Home Holistic Therapies to help the team with new strategies to raise their profile and grow their customer base.
In April the business relocated from a one-room clinic on Walsall Road to a larger practice on Lichfield Street in the centre of Walsall, giving them the space to expand their acupuncture services and increase their number of patients.
As part of the marketing audit, Osborn Communications director Chris Leggett met with business owners Aze Pires and Hugo Cabeceiras and colleague Antonio Pires to discuss their work and plans.
Chris carried out a review of their business aims, current activity and experience to date, offering advice to grow engagement with the clinic, reach new audiences and increase reputation.
Aze commented: “Having relocated our business to provide room for more clients, we want to win new customers so it was great to get advice from Osborn as marketing and communications specialists.
“The audit from Osborn has provided us with some really thoughtful suggestions and useful marketing ideas that we had not previously considered to grow our customer base.
“Chris was really knowledgeable and delivered a presentation with lots of recommendations that should be quick and easy for us to trial and which we believe will add value straight away.”
The audit’s review of current activity looked at the company’s website, content and search rankings as well as social media usage, referrals, media coverage and local partner relations in order to suggest new opportunities in these areas.
Chris commented: “Our focus was very much on simple practical steps that At Home Holistic Therapies could take to increase online activity and drive enquiries and bookings.
“We looked at the ways they could grow web traffic through new website and social media content, press releases and PR opportunities, email communications and online advertising.
“It was great to see that there are lots of things that the team are already doing really well. They have positive client feedback, great social reviews and strong messages to share with new audiences, so I see plenty of exciting opportunities ahead for them.”
Award-winning Osborn Communications provided support to launch Walsall Business Support last year, including branding, website creation and media relations, which resulted in the first grants being featured on BBC TV News.
Working with WBS, Osborn are providing marketing audit support to help companies in the borough grow for the future, creating training and employment opportunities.
- To find out how Walsall Business Support can help your company, go to: https://walsallbusinesssupport.co.uk/apply-now/