Website users should be able to find what they’re looking for within a couple of clicks – whether that’s your contact details, products, prices or services. If your menu navigation isn’t intuitive, you need to review it. 

Another sign that your website isn’t as user-friendly as it could be is that it’s slow. Nearly half of people give up on a web page if it takes more than three seconds to load.

How responsive your website is will have a significant effect on search engine results. If your website content doesn’t display effectively on mobile devices, it’s unlikely to rank highly on Google. More than half of all web traffic comes from visitors using mobile devices, and the percentage is growing every year. When users arrive on a website that doesn’t work well on their mobile, they’re not likely to stay on it for very long.