Creative agencies in the West Midlands: find the right one for your business

May 24, 2023

Creative agencies in the West Midlands: find the right one for your business

If your business needs a creative spark to tell its story or communicate with new audiences, a creative agency can help you grab people’s imagination.

As well as offering support with strategies to engage people across a range of channels, a creative agency will specialise in providing services including branding, copywriting, graphic design, presentations and video, as well as many more.

The West Midlands has a thriving creative scene, with a wide range of creative agencies offering a variety of services.

Whether you’re looking for help with branding, marketing, design, or development, a creative agency in the West Midlands that can help you achieve your goals.

Here are some reasons why companies should consider using a West Midlands creative agency:

Creativity

Across Birmingham and the surrounding towns and cities, the West Midlands has hundreds of businesses offering creativity and innovation.

Creative agencies in the West Midlands offer new and innovative ideas to help their clients, local, national and international, stand out from the competition.

Experience

Creative agencies in the West Midlands have a wealth of experience working with companies of all sizes.

They can help clients to develop and implement effective marketing campaigns that will achieve their business goals.

Knowledge

Creative agencies in the West Midlands have a deep understanding of markets, national and local.

They can help companies to connect with their target audience and build relationships with key influencers.

Value

Creative agencies in the West Midlands offer great value for money, as they often operate with costs well below those in London which can be reflected in the prices they command.

With more specialists moving to remote working, they can help clients to achieve their marketing goals without breaking the bank.

Industry expertise

When choosing a creative agency, it’s important to consider the following factors:

  • The agency’s experience and expertise in your industry.
  • The agency’s creative team and their ability to produce work that meets your needs and expectations.
  • The agency’s process and how they will work with you to ensure that you’re happy with the final product.
  • The agency’s pricing and how they structure their fees.

Once you’ve considered these factors, you can start narrowing down your options and contacting creative agencies in the West Midlands.

When contacting agencies, be sure to ask about their portfolio of work, their process, and their pricing.

You should also be prepared to provide the agency with information about your business, your target audience, and your creative goals in the form of a well-prepared brief. The Chartered Institute of Marketing has a template you can use to shape your thoughts.

Choosing the right creative agency can be a daunting task, but it’s important to remember that the right agency can help you create work that will help you achieve your business goals. By taking the time to research and compare different agencies, you can find the one that is the best fit for your business.

If you’re looking for a PR campaign along with creative content, be sure to contact us today. We are experienced in working with creative professionals who can help you create work to connect with your target audience and grow your business.

Here are some additional tips for choosing a creative agency:

  • Get referrals from other businesses in your industry.
  • Read online reviews.
  • Interview several agencies before making a decision.

Here are some of the top local creative agencies which Osborn recommends:

  • Kingel: An “experienced team of creative thinkers, branding experts, passionate designers and campaign specialists”, the Kingel team provide “ideas to help businesses and their brands connect with their audiences”.
    “We partner with marketing and PR teams, providing creative ideas that engage audiences and bring brand strategies and marketing plans to life,” they add. Their work portfolio includes campaigns for Whistl, Motorpoint, Vaillant and NFU Mutual.
  • Think Creative Studio: Started in 1994, they say: “From Education, to Food & Beverage, Industry to Pharmaceutical, our clients include some of the best known brands in the country and some of the newest, niche players.”
    They have delivered work for British Gas, Nivea, Simple and Honda, as well as Birmingham City University, Unilever and a host of smaller firms. Follow them on LinkedIn.
  • Plum Ideas: Launched in 1998, they say: “Every member of the Plum family is experienced and committed to ensuring the success of your project. And every step of your project enjoys senior level involvement.”
    Their work includes creative for Tayto Golden Wonder, Ryvita, Chewits and Nivea, along with Midlands businesses including BCRS Business Loans and luxury apartments Saint John’s House in Stourbridge.
  • TP Squared: Billed as “design led marketeers who build brands, bringing business stories to life through creative marketing”, they offer creative to “help raise your business profile, reach a wider audience and grow your customer base to increase profits”.
    Client work includes creative for the University of Wolverhampton, West Midlands Combined Authority and Dudley Building Society.

These agencies have a proven track record of success, and they offer a wide range of services that can help you achieve your creative goals.

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