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Why share of voice matters – and how it can put you ahead

Why share of voice matters – and how it can put you ahead

Dec 30, 2025 | Insights

One of the most effective ways to understand how influential your business is comes down to one thing – share of voice. Here’s how it can put you ahead.

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How to turn news coverage into high-authority SEO backlinks

How to turn news coverage into high-authority SEO backlinks

Nov 20, 2025 | Insights

For B2B businesses, earning media coverage can be backed with high-authority backlinks that boost your domain rating and improve search rankings, as we explain.

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Why thought leadership content will build B2B authority

Why thought leadership content will build B2B authority

Nov 20, 2025 | Insights

Publishing B2B thought leadership content that genuinely informs and adds value can transform how businesses build credibility and shorten sales cycles.

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Why is your LinkedIn company page losing followers?

Why is your LinkedIn company page losing followers?

Nov 12, 2025 | Insights

Building the followers for your LinkedIn company page takes time so what do you do when you see the follower count drop?

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Use AI strategically in company news

Use AI strategically in company news

Oct 16, 2025 | Insights

Our director Chris Leggett outlines the best ways of using AI tools to create engaging, authentic company news to grow target audiences.

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AI can harm your content, but it can be surprisingly beneficial for PR

AI can harm your content, but it can be surprisingly beneficial for PR

Sep 19, 2025 | Insights

AI has become a tool for small businesses. Here’s how it can harm your content, but also present incredible opportunities to boost your PR efforts.

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Acing a media interview: 4 tips for business leaders and spokespeople

Acing a media interview: 4 tips for business leaders and spokespeople

Sep 4, 2025 | Insights

Here are Osborn’s four essential tips to help you ace your next media interview and avoid some common mistakes.

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What to expect when you start working with a PR agency

What to expect when you start working with a PR agency

Aug 7, 2025 | Insights, News

Partnering with a PR agency can transform your business visibility, but like all relationships success can depend on setting realistic expectations and undertaking proper preparation, writes Osborn Communications director Chris Leggett.

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How we help business membership organisations grow their voice

How we help business membership organisations grow their voice

Jul 16, 2025 | Insights

Osborn Communications has worked with both the members of business organisations and the managers of representative bodies to ensure their voices are heard.

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Thought leadership isn’t just for CEOs: here’s how any expert can lead the news

Thought leadership isn’t just for CEOs: here’s how any expert can lead the news

Jul 16, 2025 | Insights

Thought leadership helps position your business as a credible authority – and the benefits are wide-reaching, as we explain.

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The danger of silence: why you need crisis communications plans

The danger of silence: why you need crisis communications plans

Jul 16, 2025 | Insights, News

For many SMEs, crisis comms feels like something only the big corporates worry about but you need to plan for the worst day, as we explain.

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Why businesses should take their website news section seriously

Why businesses should take their website news section seriously

Jun 20, 2025 | Insights, News

Marketing leads can use their website news section to reach a wide audience and improve Google rankings, Osborn VOiD Applications have outlined in a podcast.

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