The success of your PR agency depends on more than their skill, it’s about your level of collaboration. Here are five ways you can help deliver great results.
5 ways to help your PR agency deliver the best results
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Everything you need to know about PR in 2026
PR in 2026 will become even more important for B2B businesses in the West Midlands. Here’s everything you need to know about how PR is evolving this year.
Why share of voice matters – and how it can put you ahead
One of the most effective ways to understand how influential your business is comes down to one thing – share of voice. Here’s how it can put you ahead.
How to turn news coverage into high-authority SEO backlinks
For B2B businesses, earning media coverage can be backed with high-authority backlinks that boost your domain rating and improve search rankings, as we explain.
Why thought leadership content will build B2B authority
Publishing B2B thought leadership content that genuinely informs and adds value can transform how businesses build credibility and shorten sales cycles.
Why is your LinkedIn company page losing followers?
Building the followers for your LinkedIn company page takes time so what do you do when you see the follower count drop?
Use AI strategically in company news
Our director Chris Leggett outlines the best ways of using AI tools to create engaging, authentic company news to grow target audiences.
AI can harm your content, but it can be surprisingly beneficial for PR
AI has become a tool for small businesses. Here’s how it can harm your content, but also present incredible opportunities to boost your PR efforts.
Acing a media interview: 4 tips for business leaders and spokespeople
Here are Osborn’s four essential tips to help you ace your next media interview and avoid some common mistakes.
What to expect when you start working with a PR agency
Partnering with a PR agency can transform your business visibility, but like all relationships success can depend on setting realistic expectations and undertaking proper preparation, writes Osborn Communications director Chris Leggett.
How we help business membership organisations grow their voice
Osborn Communications has worked with both the members of business organisations and the managers of representative bodies to ensure their voices are heard.
Thought leadership isn’t just for CEOs: here’s how any expert can lead the news
Thought leadership helps position your business as a credible authority – and the benefits are wide-reaching, as we explain.