The award-winning communications agency gave organisations looking to engage target audiences using news and content some practical advice during a fully booked free workshop on February 28.
Attendees were guided on ways to reach new audiences through maximising the use of their websites, social channels and media opportunities.
Osborn director and former BBC news journalist Chris Leggett led businesses through strategies and practical tips for the Black Country Chamber of Commerce event, titled How to engage target audiences using content, at Ignite on Railway Drive in Wolverhampton.
The two-hour session covered strategy planning, ways of developing content to reach online audiences and the best ways of reaching out to the media.
Here are some of the positive comments received from attendees following the event:
“Thanks for putting this together – a really useful presentation by Chris!”
Tania Law, Tonic Virtual Assistant Services
“Thank you so much for today Chris Leggett for sharing some brilliant tips with our members.”
Alison Trinder, Black Country Chamber of Commerce
“Such an insightful session, thank you!”
Amie Rogers, The Royal Wolverhampton NHS Trust Charity
“Great event! Thanks Chris Leggett for running.”
James Russell, BCRS Business Loans
“Excellent event yesterday at Ignite, informative and engaging.”
Jas Raju, Ignite
Chris commented: “We were thrilled to see that attendees enjoyed Osborn’s content workshop. It was great meeting people from local businesses who were interested in how PR and marketing can drive engagement.
“We feel passionately that every business has a story to share and hope that everyone went away from the event with some ideas on how they can create compelling content and engage with the media to make the biggest impact.”
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Delivering positive messages for businesses to help them sell and grow profits across the UK and internationally, Osborn Communications has secured prominent TV, radio, online news and print coverage, backed with social media and website support, for clients operating in a range of sectors including retail, professional services, facilities management, training and tech.
The agency produces successful digital, PR and marketing work for a range of leading West Midlands brands and offers training services for companies.